Rabbit Hole Rebrand
Date: Jun 2014 Client: Western Sydney University
The WSU Rabbit Hole Design Studio rebrand was a unique opportunity to re-invigorate the studio’s brand identity and online presence. Our design objective was to design something that would be timeless and surreal, playing on the motto “How far are you willing to go?” so to create a unique space with an inimitable experience that would draw and hold the viewer’s curiosity.
As the design team’s lead web designer I collaborated with the project team to achieve an improved Rabbit Hole digital portfolio website and brand identity package, so to eloquently frame the Rabbit Hole’s student work now and into the future.